5 Tips To Create an Amazing Beauty Portfolio on Instagram

Social media has turned into a huge powerhouse for brands and businesses to market their products and/or services. With around 3.2 billion active social media users every day, social media is a necessity to increase awareness, boost your content, and learn more about your potential clients.

Now, social media isn’t just for big brands like Sephora, Mac, and Kylie Cosmetics, but so many small brands use social media to get their name out there, and you can too!

An Instagram beauty portfolio is basically an Instagram account dedicated to showcasing your work! The more you show your work, the more you can get your name out there and the better chances you can have to get clients. 

The biggest mistake beauty school students make is waiting until they are done with school to start creating a name for themselves. Don’t wait to show your hard work and skills but start now with these five steps!

girl looking at an instagram photo on her phone

1. Find and Stay True To Branding

Knowing who you are is key to creating a successful brand and business. The first decision you want to make before starting an Instagram portfolio is establishing your branding

There’s a lot that can go into branding. Here are some key questions to answer for you and your brand so that you can create and stay true to what you want to stand for:

  • What logo and fonts do I want for graphics?
  • What colors do I want to represent my brand?
  • How can I stand out from other people in the industry?
  • What inspires me in life and in what I do?

By answering these simple questions, you can make sure you’re adding value to the beauty industry while being true to yourself!

Your Feed Is Your Visual Portfolio

This is where a lot of the fun happens. Your overall feed is almost like a first impression. If someone goes to your profile, they’re most likely going to look at your feed, decide if they like it, and then follow you. A good reminder is to first engage visually (with your photo) and then you have a better shot at engaging vocally (with your comment). With that being said, this is your time to shine! Who knows, you could get more clients and/or a job out of it.

Have fun posting your content and showcasing your work to the Instagram world. There’s no right or wrong way to get it out there, but here are a couple important tips to help you create an amazing beauty feed:

  • Mix up your feed with photos, videos, tips, quotes, and tutorials
  • Create a theme or feed grid
  • Strive to get high-quality content
  • If you choose to use a filter, use the same one on all your photos

Check out our student Auriyana (IG – @beautybyauriyana) of ours killing it on Instagram. She opted for posting three before and after shots of a client to create a cool theme:

instagram with hair pics instagram with hair pics

With these tips you can feel confident in creating an aesthetically-pleasing feed with some “catchy” captions to draw your audience in and keep them coming back!

girl walking down the street on her phone while drinking a coffee

2. Always Be Active and Connect

Social media has the word “social” in its name for a reason. From the beginning, it’s main goal was to provide a space for people to connect with others! Just like in life, creating and strengthening relationships through social media takes some effort, but with constant care and attention you can create a loyal community of your own!

Here are some ways to stay active and connect with your audience:

  • Respond quickly to questions, comments, and DMs
  • Create conversations that you or your followers are passionate about
  • Take the time to follow others and comment on their posts

3. Utilize All of the Instagram Features

Instagram has come out with some amazing tools for brands to push their creativity even further than simple photos. Some of these Instagram tools are:

  • Stories
  • Gifs
  • Polls
  • Quizzes
  • Boomerangs
  • Pinned highlights
  • IGTV
  • Filters
  • Location tagging
  • Hashtags
  • Live video
  • Ads

There are so many reasons why using these tools are great for you and your brand. The biggest reason is to help you push your creativity in order to get your audience more engaged. Take advantage of them and use them! 

Whether it’s a behind-the-scenes boomerang, a quiz challenging your follower’s knowledge on beauty tools, or a poll on which beauty trend they like more, there is always something you can do to get to know your audience and for them to get to know you. Take advantage of these tools and use them!


4. Use The Right #Hashtags

Hashtags are a great way to get your portfolio out there to the Instagram world. Nowadays, people flood their posts with a mix of useful and useless hashtags thinking the more they use the more they will be seen. This is actually a bad practice that Instagram is trying to eliminate. With their ever-changing algorithm, Instagram is getting smarter and smarter with the bad marketing tactics of social media users.

When you use too many hashtags, especially ones that aren’t relevant, it can hurt you. It’s important to strategize and do your hashtag research to find the ones best for you and your brand! Replace the 30 hashtags practice with around 10 to 15 relevant hashtags, so if someone was searching that hashtag your content will be relevant to them.

instagram analytics pulled up on a phone

5. Stay Consistent

The key is to find an Instagram posting pattern that works for you. Everyone’s posting pattern will be different but a great tool to use is Instagram analytics. This can only be done if your profile is set to a business account. Without this type of account, you won’t be able to see some amazing insights for your page.

Staying consistent with posting on Instagram is key to having your post show up on a user’s feed and keeping your brand on top of their mind. It’s not necessarily how many posts you get out there but that you’re staying consistent with how much you post. If it’s once a week, keep posting once a week. If it’s every day, then keep posting every day. A sudden drop off of posting may decrease your followers and engagement, so come up with a consistent posting schedule and stick with it!

Have You Started Pursuing Your Beauty Dreams?

Now that you have some tools to make a mark in the social media world, it’s the perfect time to make plans for your future! An education in beauty could be an awesome first step. Check out The Salon Professional Academy San Jose for more information on our cosmetology and esthetics program. Don’t hesitate to contact us to ask any other questions, schedule a tour, and see if we would be a good fit!

How to Keep Your Beauty Space Clean

It’s no secret that everyone should always make sure to keep up good hygiene practices but that doesn’t mean we’re always following them. With everything going on right now, there’s no better time to start doing everything you can so you can stay safe and healthy. For a beauty professional or student, the best place to start is with your beauty tools and stations. If you’re nervous that what you’re doing right now isn’t enough, read our blog to find out the best methods for keeping your beauty spaces sanitary.

Sanitize Your Makeup

We’ve all heard to make an effort to stop touching our face. Well, what about our makeup brushes? Just think how often they’re coming into contact with areas that the Center for Disease Control and Prevention (CDC) has repeatedly told us not to touch, like our eyes and nose. That’s why you need to make sure that you’re always properly sanitizing these brushes. While there are different guidelines for each type of brush and its specific use, here are some good things to have in mind:

  • Throw away old makeup brushes. These can differ but most should be thrown out after 2-3 months.
  • Rinse your brushes in lukewarm water and scrub your brushes with a drop of soap.
  • Clean your brushes this way at least every 7-10 days.
  • Use sanitizing sprays for your powder eyeshadow, bronzer, blush, and more
  • Don’t forget to also sanitize your makeup bag where your brushes are stored. An antibacterial wipe should do the trick.

set of makeup brushes

Remember that just like you should be washing your hands after using the bathroom or before eating, you also need to do this before applying your makeup. It might be a good idea to start carrying around a small bottle of hand sanitizer in case you want to touch up your makeup where water isn’t readily available.

Don’t Forget About Your Beauty Tools

Brushes aren’t the only things us beauty mavens use and touch every day. There are a variety of beauty tools that can quickly spread germs if you’re not cleaning them regularly. Here are all the things you should clean but probably don’t.

Metal Beauty Tools

Nail clippers and tweezers are just some examples but any tool you use that’s metal should be cleaned after each use. Have you ever thought about how close your eyelash curlers are to your eyes? It’s so important that you take the time to clean tools that are constantly near your face! You especially don’t want to use the same metal tool as someone else without giving it a good scrub. All you need is some antibacterial soap and water!

Curling Irons and Other Heat Tools

How long has it been since you last cleaned your curling iron or other heat-styling equipment? Some of you may be thinking that you’ve never even thought about cleaning those beauty tools before. Well, now is the time to get started! While the irons are unplugged, wipe down the surface with a cotton ball that has rubbing alcohol in it. Once the surface is clean, finish by wiping it with a clean cloth that’s been soaked in water.

woman curling hair with a wand

Combs and Brushes

Make sure you’re removing all the hair that gets into your combs and brushes. You’ll then want to rinse them out with water and even use some shampoo to work into the bristles.

Clean Your Station Between Clients

If you’re a beauty professional and you’re seeing multiple clients each day, it’s important that you’re cleaning everything we mentioned already along with everything else around your station. Your chair, the table you keep all your supplies on, where clients wash their hair are all examples of places you need to be scrubbing between each client.

Since so many different people use these spaces, there’s a risk of cross-contamination between clients. This means that germs can easily spread from person to person. You should always follow these practices but now it’s even more crucial that you take these recommendations seriously.

Want to Know More About Beauty and Health

We know that these are unprecedented times and it feels uncertain when everything will go back to normal. At The Salon Professional Academy (TSPA), San Jose we’re here if you ever want to chat about how this affects your future in beauty. We are also offering virtual tours for anyone interested. Contact us if you’re ready to learn more.




Kristen Stanley, Admissions Advisor is here to answer all of your Admissions questions. When Kristen isn’t running around the school, having fun with campus Virtual Tours, she is busy with her 10 month old son Calvin and her hairless cat named Oliver. As well as, being  a fashionista, always wearing a cool hat, and she is always on top of current fashion trends. Her favorite thing about working at TSPA, is seeing the students blossom into confident women.


Marisuzzelle Fathi, Financial Aid Advisor, is here to answer your Financial Aid questions. When Marisuzzelle isn’t running around campus trying to get students situated with Financial Aid, she is busy with her 3 sons as well as her chihuahua named Shadow. She is a foodie and amazing cook and loves R&B and karaoke! Her favorite thing about working at TSPA, is helping the students get the best possible financial aid opportunities to help with tuition.


To set up your Virtual Tour today,

Call/Text 408-784-4463

or Email Kristen@TSPASanJose.com.


What Is Cosmetology?

Cosmetology, simply put, is an art form. It’s a way people can express their creativity in a variety of ways such as nail art, hairstyles and color, or makeup. Cosmetology is a profession where the knowledge of proper hair care, nail care, and skin care can help a client feel their best and give a great boost in their confidence.

While cosmetology can be a great creative outlet, it can be incredibly rewarding too. Here at The Salon Professional Academy (TSPA) San Jose, we have our cosmetology program dedicated to helping our students take the next step in their careers.

What Do Cosmetologists Learn?

Despite popular belief, cosmetology is more than creating a beautiful hair color or giving someone a new stylish hair cut. Here are a few things someone in the study of cosmetology may need to know.


One area of study needed for cosmetology is anatomy. Beauty is not just surface level, it involves every aspect of the body. Knowing anatomy can be very helpful in giving the best care to clients.

Cosmetologist may need to learn:

  • Hair growth and patterns
  • Nail growth and patterns
  • Muscle and bone structure
  • Pore structure
  • And more!


There are many different chemicals that cosmetology involves. Not only are they used, but some are mixed with one another in order to get the proper chemical reactions. Bleach is often mixed with developer in order to lift the color in hair to a lighter stage.

Chemicals that may be used are:

  • Alcohols
  • Formaldehyde
  • Talc
  • Ammonium Sulphates

Business and Marketing

An aspect you may not have thought about with cosmetology is the business and marketing sense that many can know. If you’re looking to become a licensed cosmetologist, you may need to have an understanding of marketing in order to help build your clientele as well as get your name out there.

Besides cosmetologists being responsible for finding their own clients, they are responsible for keeping them as well. If you decide you want to be a cosmetologist, it can be wise to keep up with current marketing and business trends to help your business continue to grow. Not only can you make your business grow with this knowledge, the job prospects for cosmetologists are expected to grow by 8%, according to the Bureau of Labor Statistics.


While knowing the biology and chemical makeup of things can be important, creativity may be the biggest factor in cosmetology. Because cosmetologists understand how the components work, they are able to use them in a way that can bring out incredible transformations.

cosmetologist applying hair color

Striking blue hair or warm chocolate brown, bold and intense makeup or a soft natural look, a cosmetologist can create just about anything they set their mind to.

What Do Cosmetologists Do?

By now, it may be clear a cosmetologist is someone who studies cosmetology but you may be wondering, what are the areas they can specialize in?


Arguably the most popular aspect of cosmetology, hair can lead to the biggest transformation. Coloring and styling and cutting are all large parts of cosmetology. While it is important for a cosmetologist to understand how to cut hair, it can be important to understand the individual’s hair structure. No two clients are the same.

There is thick hair, thin hair, coarse hair, curly hair, straight hair, and many more varieties. Cosmetologists may need to understand each hair type in order to deliver the best results.


Skin care is important to helping the face look it’s very best. Either through facials or treatments, cosmetologists may learn the ins and outs of skin care in order to achieve a healthy glow. Understanding the structure of the skin, muscles, and bones can greatly help in this area.

Had a stressful day or maybe you completed a long hard day of physical work? Cosmetologists can help your skin get a nice pick me up and even clear out the day’s grim.


Did you know there is more than one type of nail? Nails come in all types of shapes and sizes just like people. Understanding the structure of a client’s nails can be a specialized forte for a cosmetologist. Not only are fun colors exciting, but proper nail care can go a long way. Healthy nails can be less prone to cracking, breaking, or peeling.

Color theory can play a part in amping up a cosmetologist’s creativity. Colorful designs or a simple sleek one color coating can really make someone feel that extra bit of pizazz in their day!


Whether you are getting ready for prom or a wedding, a cosmetologist can help you get the look to make people turn their heads. Understanding the bone structure of a client can be important to understanding where and how to place the makeup.

makeup artist applying makeup

Looking for a bold eye or a soft glam look? A cosmetologist can bring your visions to life. Whether or not you want to hide or highlight your facial features, a cosmetologist can know just the right technique to give you that natural glow.

While you can learn makeup in cosmetology, esthetics may be a better choice for you if you have a passion just for makeup and skin care. Learn more about what an esthetician is.

How To Become a Cosmetologist

Now that you understand what kinds of things cosmetology can contain, you may be wondering how to become one. There are only a few steps involved, but these steps can take time and dedication to complete.

The steps include:

    • Finding the right program for you
    • Graduate from an accredited school like TSPA San Jose
    • Sit for the practical exam
    • Apply for a license

These are just a few things you may need to follow to become a cosmetologist.

How To Get Started

Do you think going to cosmetology school is for you? Contact us here at The Salon Professional Academy San Jose and we can help answer any questions you may have. Check out our programs to see which one may be the best fit for you!