Today’s the day: The Victoria’s Secret Fashion Show officially tapes tonight (though it doesn’t air until next week). But before the Angels hit the runway in Paris, they’ve got all kinds of prepping to do. Which explains the Victoria’s Secret models’ gold face masks you’ve been seeing all over your social feeds.
In the days leading up to the Victoria’s Secret Fashion Show, Angels including Elsa Hosk, Alessandra Ambrosio, Sara Sampaio, and Irina Shayk, to name a few, traveled to skin-care guru Mimi Luzon’s headquarters for some skin R&R in the form of some seriously superluxe 24-karat-gold face masks.
The mask in question, Mimi Luzon 24K Pure Gold Treatment, which is made with gold leaf, is said to “improve skin’s elasticity, texture, and tone,” according to the product’s description on Luzon’s website, and will set you back a whopping $220 for three masks. Pricey? Totally. But considering the benefits of adding gold to your skin-care regimen, the splurge-worthy treatment just might be worth it. (We said “might”!)
The precious metal is known to reduce skin inflammation and may help slow premature aging and wrinkling, Joshua Zeichner, a dermatologist in New York City, previously told Allure. And according to Zeichner, gold has also been shown to brighten complexions over time. (Insert glitter emojis here.)
Besides the good-for-you takeaways of using the luxe elixir, along with supermodel-like skin, you’ll also take home a couple of Instagram-worthy selfies. (Need proof? Peek at the photos below.) But before you start slathering on the ultrarich treatment, be warned, especially if you have allergies, advises Zeichner. “I have many patients who cannot even tolerate their gold jewelry,” he says. “In the event of a red rash, either from your jewelry or from a skin cream spiked with gold, wash it off immediately and visit your dermatologist for evaluation.”